There are music festivals and then there's Le Guess Who?. Every autumn they takeover Utrecht for four days to celebrate global sounds and musical boundary crossing.
On- and offline campaign
MADE IN THE TEAM
OF VAN LENNEP
This year, because of COVID-19, they had their first off- ánd online edition. Therefor we came up with a recognisable ON/OFF branding. We made a clear distinction between acts that performed on stage in Utrecht and acts and programs that everyone could watch from home during the festival weekend - on a specially made television channel.