Le Guess Who?

There are music festivals and then there's Le Guess Who?. Every autumn they takeover Utrecht for four days to celebrate global sounds and musical boundary crossing.

Concept
On- and offline campaign
Merchandise
Video promotion
Channel idents

MADE IN THE TEAM
OF VAN LENNEP

This year, because of COVID-19, they had their first off- ánd online edition. Therefor we came up with a recognisable ON/OFF branding. We made a clear distinction between acts that performed on stage in Utrecht and acts and programs that everyone could watch from home during the festival weekend - on a specially made television channel.

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bring
me back